Continuous Integration & Delivery (CI/CD) is a software development technique that automates building, testing, and deploying apps to production. With CI, developers integrate their code changes continuously into a central repository, triggering automated builds and tests that catch integration issues early. CD extends this automation to the deployment phase, enabling approved code to be deployed to production rapidly and consistently. This streamlined pipeline keeps human interaction at a minimum, restraining human errors while producing predictable, reproducible release processes. CI/CD allows organizations to deliver quality software updates in shorter timeframes, which inherently imparts business flexibility as well as competitive advantage. Through the utilization of CI/CD, teams can focus on delivering value instead of manually working with complex release processes.